Message by Union Agriculture Minister Shri Radha Mohan Singh, in connection with the National Agriculture – cum – exhibition (Krishi Unnati Mela), held at Indian Agricultural Research Institute, Pusa, New Delhi from 19th -21st March 2016, was given wide coverage across the AIR network. A curtain raiser and a consolidated radio report on the subject was broadcast by all multi channel AIR stations on one of their channels on 18th March 2016 and 22nd March 2016 respectively.
All AIR stations broadcasting Farm & Home and Kisanvani programmes in particular were instructed to mount suitable programme campaigns on promotion of organic farming and city compost on 30.03.20016 and 19.04.2016 respectively, in different formats like talks, discussions, interviews, dial-in, dial-out, spots, radio jingles, etc.
Pradhan Mantri Fasal Bima Yojna was kick-started by the Government of India from the Kharif season of year 2016. All AIR stations were advised to mount publicity and awareness campaigns about the scheme for the farming community, on 16.03.2016 . Stations were instructed to highlight the benefits of the crop insurance scheme through different formats like talks, discussions, dial-in and dial-out including daily programme compering and promo spots in regional languages, utilising services of subject matter experts.
On 17th of June 2016, all AIR stations were advised to intensify programme campaigns for creating awareness amongst the farming community about the advantages of the soil health card, use of neem coated area and city compost in agriculture practices.
Spots containing sound bytes / messages of Union Agriculture Minister on Pradhan Mantri Fasal Bima Yojna, Soil Health Card and National Food Security Mission were broadcast over all 96 identified AIR Kisanvani stations for publicity w.e.f 21.06.2016.
In order to provide publicity to the enhanced Minimum Support Prices announced by the Government of India for all Kharif crops for the 2016-17 season, AIR stations were advised to mount suitable publicity, with special emphasis on encouraging farmers for growing pulses and oilseeds, for which extra bonus was announced .
Instructions were issued to all AIR stations to mount focused publicity and awareness campaign for the farming community, about the Prime Minister’s new Crop Insurance Scheme launched on 13th January 2016.Texts of the salient features of the scheme were passed on to the stations for appropriate publicity in regional languages and dialects for the benefit of the farming community.
National Conference on Sustainable Agriculture and Sikkim Organic Festival 2016 held at Gangtok from 17th January 2016 to 20th January 2016 was extensively covered on the AIR network. Honourable Prime Minister’s address to the valedictory cum Plenary Session of the Conference was covered live on the national network .
A curtain raiser on the conference was broadcast on 16th January 2016 and a consolidated radio report was broadcast on 19th January 2016 on the national network.
Farm & Home unit in the Directorate has of late, instructed its stations in the states of Assam, Bihar, Chhattisgarh, Jharkhand, Odisha, Eastern Uttar Pradesh & West Bengal broadcasting the popular Kishanvani programme, to sensitize the farming community about the need to promote cultivation of oilseeds and pulses in the rice fallow areas of these eastern states exploiting the available technologies. In line with the Government's initiative of 'Bringing Green Revolution to Eastern India', farmers in these region are being encouraged to effectively utilize about 8 million hectares of land that remains fallow in the rabi season after the Kharif harvest.
In view of the adverse impact of climate change and extreme weather events on agricultural productivity, AIR has also reformatted its weather forecast and made it comprehensive.
Stations have been advised to ensure that their weather updated are truly relevant to the farmers, are area specific and timely. The updates would comprise details of crucial parameters like rain fall, temperature, soil and air moisture, radiation, hot, dry cold and wet spells including extreme events like droughts, floods, thunder storms, cyclones, hail, frost etc, if any, to help farmers in preventing crop damage and failures.
AIR stations across the network are mounting serial programme campaigns on the progressive and comparative development scenario in the villages at the gram sabha level. Featurised programmes are being mounted by stations including interviews of members of parliament, senior district administration officials etc. giving details of the adopted village under the Saansad Adarsh Gram Yojana depicting the progress made on the identified parameters.
In pursuance of the advisories issued by the Central Potato Research Institute, Modipuram, for creating awareness amongst the farmers about the forecasts of fungal disease ‘’Pichheta Jhulsa’’ outbreak in the potato crops, AIR stations located in potato growing regions have been instructed to immediately mount awareness campaigns for the farming community to protect crop damage and ensure spraying of fungicides as per specifications issued by the Central Potato Reasearch Institute. Details of fungicides and exact specifications to be sprayed on the crops, have been uploaded on AIRNET for the benefit of stations on 18.12.2015.
The National Programme of Plays is an important programmme of Radio. The first NPP “PRAFULLA” a Bangla stage play by Girish Chandra Ghosh was broadcast in July 1956. Since then, the NPP is broadcast on every 4th Thursday of every month at 9:30 P.M from all stations of AIR. The broadcast is in Hindi and its translation in all regional languages as well on the same day, date and time. Through this NPP, the national integrity, harmony and colours of unity in diversity are presented to our listeners.
National Programme of Feature (Hindi)“Roopakon Ka Akhil Bharatiya Karyakram”
Central Hindi Feature Unit produces features for National Hook-up called “Roopakon Ka Akhil Bharatiya Karyakram”. This programme broadcast every 2nd and 5th Thursday of the month at 9:30 p.m. on Indraprasth Channel. This Programme is repeated next morning at 7:00 a.m. on Rajdhani Channel. Every 3rd Thursday at 10:00 p.m, CHFU broadcast “Vishesh Roopak”. This programme is repeated next Friday at 7:00 a.m. on the Rajdhani Channel.Magzine Programmes
Besides Hindi features, Central Hindi Feature Unit is also liable to broadcast five national magazine programmes titled:
1. Sahitya Bharati (1st Wednesday)
2. Sanskriti Bharati (2nd Wednesday)
3. Chitra Bharati (3rd Wednesday)
4. Vigyan Bharati (4th Wednesday)
5. Yuva Bharati (5th Wednesday)
All magazine programmes are broadcast on National Hook-up at 10:00 p.m. on Indraprasth Channel (366.6 meters, 819 kHz).
Sahitya Bharati is a radio literary magazine programme covering all 23 Indian languages and includes literature’s modern trends, contemporary issues along with their creative writings and criticism too.
Sanskriti Bharati is a cultural magazine programme devoted to Indian composite culture. This programme is broadcast every second Wednesday of the month.
Chitra Bharati programme is devoted to Indian cinema, its trends in art, and creativity and modern issues in Indian cinema industry. This programme is produced by Vivith Bharati Service AIR, Mumbai.
Vigyan Bharati science magazine programme is broadcast every 4th Wednesday. This programme is devoted to science related subject to create scientific temperament among Society.
Yuva Bharati contains Youth related issues, their achievements, aspirations and needs. This programme is broadcast every 5th Wednesday of the month.
The National Programme of Feature (English) is broadcast on the forth Friday of every month at 10.00 PM from the Rajdhani Channel of AIR Delhi and additional frequencies for the National hook-up. It is repeated at 7.00 AM on the following Sunday from the Rajdhani Channel of AIR Delhi only as a local broadcast.
As a national programme, it is, broadcast from Delhi and predominantly English knowing areas of the country in the East, North-East and South.
The programme is in the format of a 30 minute feature on documentary in the English language on a nationally relevant topic, covering a wide spectrum of selects serial, environmental, biographical, historical even musical. Sometimes the focus may shift to a specific corner of the nation as well, such as a feature to highlight the rich musical heritage of Meghalaya.
With the initiative taken by the then I&B Minister, B.V. Keskar, National Programme of Music, a 90 mts. feast of Classical Music was started in 1952 for broadcast over All India Radio on Saturdays from 9.30 p.m. to 11 p.m. and presently, it is broadcast on Sundays also. On the similar lines National Programme of Regional Light & Folk Music is broadcast on every 1st Thursday of the Month from 9.30 pm to 10.30 pm.
All India Radio has been playing a very important role in the propagation & preservation of Music in General and the rich Classical Music and Folk Music Traditions in particular. Many eminent artistes have been associated with this organization like Pt. Ravishankar, Pt. Pannalal Ghosh, Acharya Brahaspathi Madhuri Mattoo Veena Dooraswamy Iyengar, Dr. Shemangudi Srinivas Iyer, G. N. Balasubramanyan, Emani Shankar Shastri, Dr. Sumati Mutatkar, Voleti Venkateshwarlu, S. Gopalakrishnan, M. Y. Kamashastri, T.K. Jayarama Iyer, Satish Bhatia, Hafiz Ahmed Khan, T. K. Govinda Rao, Dr. R. K. Srikanthan, Dr. Bala Muralikrishna to mention a few, who have contributed immensely towards achieving the goal of All India Radio in this direction.
Health and Family Welfare Unit deals with the issues relating to Health Programmes Women’s Programme and Children Programmes.
Health & family welfare programmes are regular broadcasts of All India Radio. All regional and Local Radio Stations produce and broadcast these programmes in their respective regional languages. All the health related issued as awareness about diseases, their causes and preventions, information about available treatment, awareness about immunization, information about government facilities for the treatment of different diseases, awareness about health related government schemes are the subject matter of health related programmes. Subjects covered in these programmes are based on the raise in marriage age delay the first child, space between two children, terminal methods, maternal care, child survival, promotion of inter-spouse communication/male responsibility, neutralizing male preference syndrome, medical terminal of pregnancy, management of reproductive tract infections (RTIs) and sexually transmitted infections (STIs), Pre-Natal Diagnostic Techniques (Regulation and Prevention of Misuse) Act- 1994, AIDS,drug abuse, breast feeding, child right, girl child, adverse child sex ratio and to alter the Negative mindsets leading to abortion of Girl Child foetus, Pre- Conception & Pre- Natal Diagnostic Techniques act and the penalties contained therein to create public opinion against violation of its provisions, disability, T.B., leprosy and reproductive child health etc.
Health campaigns on Universal Immunisation (Mission Indradhanush), Polio, Thalesimia eye donation are publicised widely in these programmes.Regular programmes are mounted against Drug abuse, tobacco consumption, illicit trafficking, AIDS etc. and to create awareness about the Rehabilitation and facilities being provided to the leprosy affected persons/ families and campaigns to raise social awareness on the issues of persons with disabilities.
All National, International Days on Health and Family Welfare issues are observed by all AIR stations by mounting special informative programmes.
Women programme of All India Radio covers subjects related to socio- economic development of women, health & family welfare, Food and nutrition, scientific home management, women entrepreneurship, education including adult education, women empowerment, gender issues etc. Special programmes focusing on the status and importance of the girl child are broadcast throughout the year to create social awareness to welcome the girl child’s birth. These programmes also aim at creating social awareness about the rights and privileges of women through the propagation of legal literacy. Different traditional folk forms are used to communicate with the rural women audience.
Programmes are planned keeping in mind the following action points:
Beti Bachao Beti Padhao Programme was launched by the Prime Minister on 24/01/2015. After the Launched of the Programme Family Welfare Unit of DG:AIR issued instruction to all AIR stations to give special attention on the popularization of the theme Beti Bachao Beti Padhao.
This year the theme of the International Women’s Day was Empowering Women –Empowering Humanity. DG:AIR issued special instruction to all AIR stations to focus on the theme while taking women issues in their programmes. International Womens Week of this year was also observed with the view of empowering women in the society.
Children programmes are broadcast from all Regional and Local Radio Stations of AIR on weekly basis in their respective regional languages. These programmes are designated for age group 5-7 years and 8-14 years. Special programmes for rural children are also broadcast from AIR stations. Plays, short stories, features, choral singing, interviews, stories from epics etc are part of these broadcasts. Children’s Day is celebrated on November 14th as Baal Diwas with special children activities, stage shows and invited audience programmes.
Programmes are planned keeping in mind the following action points:1. Protection of Rights of children;