Farm & Home section of the Directorate General of All India Radio guides, monitors and supervises the programming activities for rural listeners specially designed to cater to the day to day seasonal needs of the farming community in Hindi and different regional languages/dialects from more than 188 Radio stations across the country.
The Farm & Home cell at the headquarters issues instructions to stations from time to time for specific programme content generation and publicity campaigns based on inputs from various ministries and departments.The programmes planned and scheduled at the stations are tracked,expenses in respect of centrally monitored scheme Kisanvani scrutinised and guidelines issued to the stations concerned.
The Action Taken Reports on the advisories received from the stations are processed at the Directorate and forwarded to the concerned ministries.In view of the fast changing requirements of the farm sector,the Farm & Home Cell also evolves training modules and workshops for its programmers in collaboration with the Ministry of Agriculture.
Farm and Home programmes are broadcast by all stations of AIR. Programmes are designed based on the local day to day needs of the farming community incorporating latest information and technology for best agricultural output. These programmes create awareness about the ways & means to improve the agricultural productivity and quality of the country’s farming community. The programmes are broadcast daily in the morning, noon and evening with average duration of 60 to 100 Minutes per day for Rural Women,Children & Youth. The Farm & Home units of AIR broadcast composite programmes including equal segments of rural development scheme and hard-core agriculture programmes like animal husbandry, fisheries, dryland and wasteland agriculture and also on segments dwelling on employment schemes, loan and training facilities, sanitation, health hygiene and nutrition etc.
AIR has expanded its Agriculture Broadcasts with the launch of an exclusive project on Mass Media support to Agriculture Extension entitled ‘Kisanvani’ from Feb. 2004, in collaboration with the Department of Agriculture & Cooperation, Ministry Of Agriculture, to keep local farmers informed about the daily market rates weather reports and day to day information in their respective areas at micro level. Presently Kisanvani is being broadcast and relayed from identified 96 AIR stations across the country.
In the current fiscal(2011-2012) Directorate General: All India Radio has also conducted six Appraisal and Refresher workshops for its Kisanvani programme producers in collaboration with Department of Agriculture and Cooperation, Ministry of Agriculture. The workshops were successfully conducetd at Guwahati, Chennai, Ahmedabad, Bhubneshwar, Palampur, and Patna to improve upon the programme quality and content.
AII India Radio observes 15th February as Radio Kisan Diwas over all its stations by mounting special programmes on the occasion. Farmers, who are benefited by the information disseminated through agricultural programmes on AIR, share their experiences with other fellow farmers in their regional language/dialect.
In view of its importance, wildlife and forest conservation is treated by AIR as a challenge and emphasis is given on development activities as well as social rituals . All India Radio projects the success of governmental initiatives, which take place in forestry, wildlife conservation and ecological balance. World day to combat desertification is also observed by AIR stations every year to create awareness about land degradation and desertification.
All the AIR stations are giving wide publicity to the legal factors concerning environment and forestry. These programmes are monitored regularly by the Directorate, through monthly statements sent by AIR stations.
Health & family welfare programmes are regular broadcasts of All India Radio. All regional and Local Radio Stations produce and broadcast these programmes in their respective regional languages.Subjects covered in these programmes are based on the raise in marriage age delay the first child, space between two children, terminal methods, maternal care, child survival, promotion of inter-spouse communication/male responsibility, neutralizing male preference syndrome, medical terminal of pregnancy, management of reproductive tract infections (RTIs) and sexually transmitted infections (STIs), Pre-Natal Diagnostic Techniques (Regulation and Prevention of Misuse) Act- 1994, AIDS,drug abuse, breast feeding, child right, girl child, adverse child sex ratio and to alter the Negative mindsets leading to abortion of Girl Child foetus, Pre- Conception & Pre- Natal Diagnostic Techniques act and the penalties contained therein to create public opinion against violation of its provisions, disability, T.B., leprosy and reproductive child health etc.
Health campaigns on immunisation,Polio,blood Thalesimia eye donation are publicised widely in these programmes.Regular programmes are mounted against Drug abuse, tobacco consumption, illicit trafficking, AIDS etc. and to create awareness about the Rehabilitation and facilities being provided to the leprosy affected persons/ families and campaigns based on articles 8,9,21,27 &30 of the UNCRPD to raise social awareness on the issues of persons with diasabilities .
All National International Days on Health and Family Welfare issues are observed by all AIR stations by mounting special informative programmes.
Children programmes are broadcast from all Regional and Local Radio Stations of AIR on weekly basis in their respective regional languages. These programmes are designated for age group 5-7 years and 8-14 years. Special programmes for rural children are also broadcast from AIR stations. Plays, short stories, features, choral singing, interviews, stories from epics etc are part of these broadcasts. Children’s Day is celebrated on November 14th as Baal Diwas with special children activities, stage shows and invited audience programmes.
Programmes are planned keeping in mind the following action points:1. Protection of Rights of children
Women programme of All India Radio covers subjects related to socio- economic development of women, health & family welfare, Food and nutrition,scientific home management, women entrepreneurship, education including adult education, women empowerment, gender issues etc. Special programmes focusing on the status and importance of the girl child are broadcast throughout the year to create social awareness to welcome the girl child’s birth .These programmes also aim at creating social awareness about the rights and privileges of women through the propagation of legal literacy.Different traditional folk forms are used to communicate with the rural women audience
Problems Confronting Women, viz:
he Ministry of Health & Family Welfare, Government of India has signed a MOU with Prasar Bharati for broadcast of a half an hour Health Magazine programme for five days a week over 29 stations of All India Radio. The programme has been launched on 7th of April, 2012 on the occasion of World Health Day. The main aim of the campaign is to inform and educate the listeners on health issues through the terrestrial reach of Prasar Bharati. A workshop was held in Delhi on 6th March, 2012 to brief the producers regarding the content and format of the programme. The workshop was inaugurated by the Hon’ble Health Minister Shri Ghulam Nabi Azad. The Ministry has prepared a list of the experts available in each state, who will participate in these programmes over various issues involved with the health of the people.
List of the 29 AIR Stations identified to broadcast this programme:
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